Social networking is one of the hot marketing tools right now for the small businesses. But is the hype justified? To me only one social media marketing strategy makes sense – it is a simple one and I will tell you.
Before I do start with it, I want to address two questions that most of the people ask me: what exactly does ' social media' actually mean, and what is currently engaging in it?
What is 'social media'?
Social media are described as 'websites and other means of communication which can be utilized by groups of individuals to share information and to create professional and social contacts.
The expression has only become popular in the past couple of years but actually online 'bulletin boards' and forums which have been around for ages will surely meet that definition, since they're also about the essential notions of interactivity and 'user-generated content' (compared to traditional media where professionals generated content for one-time consumption by the audience).
At the time of writing, the 'big four' social media sites are Facebook, Twitter, YouTube, and LinkedIn (keep an eye on Google+ but just at present it isn't where the audience is).
Is engaging in media?
There's no simple answer. One key component of media is that it provides 'right to reply', and some businesses scare off. And I do not recommend you dive into every networking site under sunlight.
Be selective. The audience of Facebook is primarily people and the air is 'fun'. LinkedIn's is professionals and the air is more serious. And there can be more niches.